Instagram is the super most engaging social media platform. The platform has over a billion users every month, and the number would increase in the future too. More than 92% of users on Instagram are under the age of 35. It brings the platform powerfully when it comes to improving your business. And also, success on Instagram won’t lie in uploading content simply regularly.
Easy tricks like content shortening or utilizing hashtags may help you get additional responses and organically develop on Instagram. In simple words, if you need to grow your brand’s Instagram account organically, you should have potential followers who value your posts more.
You can reach a broad audience across the globe, not only in your desired location. Are you overwhelmed by why there are so many users on Instagram? There are a few reasons why it’s a popular social media network.
- It is mobile-friendly.
- It is so easy to use.
- It is visually appealing.
- It contains young, fresh energy.
Everything would be under your control when you say social media marketing to raise your brand. With the right strategy, you can withstand your brand or business for a long time. Here are the simple ways to integrate Instagram into your brand development.
Read More: 7 Steps to Double Your Instagram Following
Stay Consistent With Your Brand Personality
It is an easy thing to carry out on social media. You might get yourself to upload pictures that are funny, beautiful, or interesting. It’s a thing you could do on your Instagram personal profile. But it is not a correct action for your Instagram business profile.
Consistency is the primary key on every social media platform, especially Instagram. You should follow a right arrow and upload pictures that align with your objectives and your brand’s personality.
It doesn’t mean that you need to act like a robot or anything – act like a human. In simple words, you are trying to attract an audience on social media, especially Instagram. When uploading pictures, ensure that your photos are relevant to your brand’s objectives and theme.
For example, an Instagram brand Tiffany stays on the brand theme and goal precisely without boring the audience. They can upload pictures of their products, diamonds every day, but the posts get boring and old quickly. At last, the result will be the loss of followers and also their interests.
Thus, the brand comes up with a new strategy mixing with the old one and using the blue. The brand’s stable thing is blue. Just showcase something like a blue box, and automatically they would think of Tiffany. They have utilized this theme to their extreme advantage. In every picture, you can find Tiffany blue as a part of their brand content.
Consistency’s other excellent example is what they upload. Tiffany uploads info about their product – jewelry, pop culture, fashion, and the arts. It aligns with their brand. Also, you can’t see the brand uploading silly child pictures or crazy GIFs. And Tiffany is entirely about jewelry making with a current source. That’s the exact thing you would get on their posts on Instagram.
Fix A Style Pattern On Instagram
It’s the signature style of your brand or a terrific aesthetic for your Instagram account that you should follow on your entire Instagram brand page. If an Instagram user lands on your Instagram profile, aesthetic is the first thing they would notice.
Your Instagram page’s style pattern covers the tone, layout, overall feel, and mainly color that helps in bringing you new followers promptly. So, it’s crucial to make an aesthetic profile and could boost business growth and brand recognition. Also, it would convey the personality and voice of your brand. With a particular style pattern on Instagram, your fans could instantly recognize your brand or content when your post appears on their feed.
There are various style patterns for you to follow: dark, white, and different color’s theme, using filters in the same variant, negative space, and more. Making negative spaces helps your brand’s particular product uniqueness and also gains trustability to your brand. Also, it receives more attraction since it looks perfect.
Select Images Correctly To Convey Exact Meaning
Instagram is a visualized platform. Your brand content is crucial in every post on Instagram, but if you wish to raise your brand awareness, you should work up in the pictures.
Most social media marketers suggest Instagram for business or brand marketing because the platform promotes products without going over sales. As everyone says, an image is worth a thousand words. Also, you need to sell your products because the picture is doing great work of promoting products attractively.
A luggage brand called Away’s is straightforward. They didn’t go over sales on listing every feature of their product or how they are a top luggage brand. Their straightforward pictures talk about a thousand words of their brand and products. Also, they don’t come up with anything. Their primary objective is to grab, interest, engage, and interact. Audiences could move to their websites if they need to know more.
Make HQ(High Quality) Content To Stay Unique
Bringing up high-quality content grabs more audience attention on the platform. Since Instagram is a visually oriented network, you can obtain more engagement if you upload great content.
You could grab these worked tricks to bring up HQ Instagram content:
- Utilize various available online tools such as Canva, Picsart, etc., with multiple pre-designed templates that you could customize to set up with your business or brand.
- Search for th HQ images on websites like Pexels, Unsplash, etc.
- Reuse your unique content like YouTube video content, blog posts, etc.
- Run UGC(User Generated Content) campaigns.
- Join with the right influencers in your industry and encourage them to make Instagram content for your brand.
You need to create great content as well as being consistent on Instagram is more important. If your customers get your uploading schedule, then they know what to expect from you precisely. It boosts your content visibility by skyrocketing automatic Instagram likes if your potential audiences check out your Instagram feed expecting new things from you. Thus, making a posting schedule and planning is most important. Choose a perfect time and day to upload your content so that your potential audience knows when to expect Instagram content from your brand.
Most experts concluded that uploading a post daily and having a lineup of posts for two weeks is essential to maintain a perfect Instagram marketing strategy. You can use many online tools to bring up the automatic marketing on Instagram and schedule your Instagram content in advance.
Though SEO is not crucial on Instagram, it helps you to skyrocket the reach of your content. Naturally, Instagram is an independent, unique search engine. So if you need to showcase your brand on the top in search terms, you want to work within the platform to set your brand on top for particular keywords.
So, optimizing your Instagram account is crucial via including good ranking keywords in your captions, bio, username, and more. Ensure to use famous hashtags too to get showcased by your potential audiences.
Utilize Hashtags Perfectly For Your Brand Posts
Instagram hashtags are the perfect factor to grow engagement and exposure with your potential audience. Also, don’t forget to over-add hashtags in your content, like posts. Your hashtags are the primary thing that takes your Instagram post to reach a wider audience.
When you are starting to use hashtags on Instagram, you need to follow this simple STRICT abbreviated as Specific, Target, Relevant, Innovative, Concise, and Thoughtful.
A hashtag #likeagirl from “always brand” goes trend on Instagram. This brand always takes a fact from the past and converts it into a powerful thing.
They came up with a female empowerment campaign with video content and images of women and girls who were not affected by social limitations or expectations. Women from every side of the world responded to the campaign, steadily increasing brand loyalty and awareness.
Bring Up The Uploading Schedule And Try To Stick With It
As already said, consistency is more important to grow your brand, and you should stick with it for everything on social media. Besides providing your brand images to bring up a consistent feel, you should also be consistent in uploading content. Else, your brand would become out of mind for your audience.
The influencers on Instagram who contain huge followers only because of their authority content and brand can upload anytime a few times a day or a few times every week.
It belongs to you how often you upload. But the only thing for you to fix is that you want to stick to your posting schedule. In this way, your fans would start to expect excellent content from you on specific days. So you should bring them most engaged through uploading posts.
Also, you need to make sure about your scheduling posts. Don’t deliver your content before or after good times. Giant users make this mistake when beginning. They might have glorious objectives, but they fail to bring everything because of a lack of energy, ideas, or time.
Make an accurate schedule, and that helps you more to achieve your objectives. There are different management tools for social media, which help you stay consistent via proper planning.
Utilize Instagram Stories Feature To Your Extreme
Instagram stories feature the trending factor on Instagram nowadays, and it is a thing that many brands are utilizing more. Instagram is accepting two great things that everyone likes: engaging video content and gorgeous images. Humanize your business or brand and increase your overall engagement if you need to attain your target audience. Thus, Instagram stories will be your branding strategy’s significant part on social media.
In short words, with over 500 million people using Instagram stories daily, Instagram stories become the crucial medium for every brand on the platform to grow their brand organically. A recent study says that over 68% of users on Instagram trusts that the network is excellent for effective interaction between brands and consumers. So, you should utilize this trend to your extreme and give your fans a deep look at how your brand works.
Personalized and engaging story content on Instagram helps your clients and followers to recognize your brand easily. In return, they interact with you genuinely and with your audience, resulting in massive customer loyalty.
Utilize Every Tool That Instagram Offers
Instagram brings changes to the platform regularly. And also helps every user with different tools to stylish your images, image cropping, include filters, engagement tracking, and more.
Though Instagram helps out with these tools, it belongs to you how you utilize them smartly. For beginners, ensure to try out Instagram’s special effects, editing tools, and filters. It is necessary to use them to your extreme to showcase or reach your brand to the maximum audience. Since Instagram is a visually oriented platform, you can grab every help to stylish your pictures. Also, the editing tools and filters of Instagram helps in enhancing your images and showcase your every product in the perfect light. Acquiring a photography team enables you to develop the best quality photos for your brand and products.
And also, business tools on Instagram would help you know how your profile and individual posts on Instagram are performing. You can utilize the analytics tool to get various insights, including profile views, impressions, reach, email clicks, clicks, and website clicks. Also, you could grab insights for the top locations, gender, age formats, and the most active time and day of your existing followers. You can also get to know what works best and what didn’t for your brand marketing by analyzing insights. You can generously utilize these tools to stay ahead of your competitors on Instagram and skyrocket your brand within a short span.
Winding Up
If you think about using Instagram for brand reach or awareness, then it is a perfect time. With over a billion active users worldwide, it is an ideal tool to reach your brand or business in front of your potential existing followers and audiences.
With a perfect Instagram strategy and proper scheduling, you can see the result within a short time and acquire good ROI fastly. Generously, via using the tips, you could utilize the platform to increase your brand awareness and develop your email subscription list. A perfect time, your whole efforts on Instagram would help convert followers and fans into long-term, loyal customers.
