Free Tools for Social Marketing

Social Marketing

With the recent technological revolution, almost everyone is using social media channels for everything they do. People are using their social media accounts for both personal and professional reasons. So, marketing through social media is one of the most effective ways of promoting your business.

You may set up different accounts for different social media platforms to increase your online presence. Most companies have an account on more than one social media platform. Usually, companies have a Facebook, twitter, and even YouTube account. It is tough to monitor all the interactions that you get with all these different accounts. Social media marketing tools were created to help with this problem.

Just like any other type of marketing, you need to use analytics to know whether or not you are maximizing your potential to reach more customers. Whether or not you are a big corporation or a small business entrepreneur, social media marketing tools will make your life easier by being able to manage your social media accounts efficiently.

There are a lot of free tools on the internet to help you use your social media accounts to better market your business online. Not only are these tools useful, but they are also absolutely free to use, which makes it easier to use because you will not need to allocate a budget for using marketing tools. Here are five free great tools for social media marketing:


Hootsuite is one of the most used social media marketing tools by companies for many years. It is one of the most comprehensive free marketing tools on the internet. This mainly helps you in 4 ways. It helps with scheduling, content curation, social analytics, and monitoring. You can schedule posts across multiple social media platforms. You can plan a morning Facebook post, an afternoon tweet, and an evening Instagram post. Hootsuite is also compatible with almost all social media outlets like Facebook, Instagram, Twitter, and even LinkedIn. You can efficiently manage all of your posts in all of your social media accounts in one Hootsuite account. Once you schedule your posts, you can get an overview of your schedule daily, weekly, and even monthly. Hootsuite also helps in content curation. You can create search streams by hashtag or keywords. So, it will be easier to look for content related to your business that you can easily share through your different social media accounts.

On top of that, you can organize all of your approved content for future postings. This tool also does social analytics. With this, you can make unlimited reports based on key metrics for your company to show the effective of your posts. Other than that, Hootsuite also helps in monitoring what people are saying about your brand or your industry by creating social streams by keyword or location. You can get real-time feedback which can help you make better posts to target your customers effectively.


Buffer is another social media marketing tool that you can use on both the web and mobile. It was initially released in 2010. It helps you manage accounts, get social analytics, and schedule new content while browsing. Buffer can send posts to different social media platforms like Facebook, Twitter, and Pinterest. It is easier to send posts through Buffer than logging into five different accounts on various social media platforms. You can also schedule posts to your different accounts so that you are able to keep your online presence even if you are doing something else. Buffer also provides social analytics to help you understand your market better. You will be able to tell what is working and what is not. You can see the return on the time and money that you invest in your social media marketing. This helps you be cost-efficient because you will be able to maximize the potential of your posts by reaching more people who are your target demographic. If you are a basketball-related company, you would want to reach out to more basketball fans than non-basketball fans. With the help of analytics, you get to know how to reach your target market correctly. Another great feature of Buffer is that you can schedule new content to post while browsing for content. With the help of Buffer’s Chrome extension or mobile application, you can schedule posts while you are looking for new material to post either on your desktop or mobile. This is great because every time you see new content that you want to post on your social media accounts, you can schedule it as you look for more content. This is beneficial because you will not forget where to look for the picture or post that you want by scheduling while browsing. is a great social media marketing tool.  It helps its users create a fun and informative infographic. Visual content is more effective than traditional text-based posts. People are more attracted to posts with pictures than with only words. is very easy to use with its simple design tool that is very user-friendly to make designing an infographic fast and easy. This tool is used by all kinds of people from business owners to managers, and even students or teachers. They also have a lot of designers who can help you with designing. Other people are not gifted with art skills, but everyone can use even if you are not in the field of designing or have not studied graphic design. When you set up an account, you can access hundreds of thousands of templates to make it easier for you to make an infographic. There are a lot of models that you choose from to start creating your infographics. Just click on the template and fill it out with necessary details to complete your post. If you are having trouble starting with your infographic, you can start by watching their webinars and tutorials that can significantly help you in letting your creative juices flow. It is great to take advantage of this free to use tool for your business. You can reach more people through visual content, like an infographic. Sign up with now!


SocialPilot is a social media marketing tool that was launched in 2014 for public use. This tool is mainly used for bulk sharing of media content for different social media accounts in different platforms. It is easier to use this tool than logging into a lot of accounts and posting a lot of material every day. Other than bulk posting, you can schedule posts too. Scheduling posts are vital for a business to stay active on the internet. Together with scheduling, it is essential to study your analytics which is another feature of SocialPilot. Their analytics can be used on different social media outlets such as Facebook and Twitter. It is important to know how your posts are working, or if they work at all. Your company will save a lot of time and money by knowing what your customers want to see and when they want to see it. You can also use this tool to make it easier for your workers to with each other. Workflows can be used to delegate tasks to team members, so they know what to do with their day without wasting precious time. This tool can help you save a lot of time, money, and effort. You can schedule posts and learn what works for your business by using this tool. Their free plan lets you connect three profiles and post up to 30 times a day.


Feedly organizes a list of content from various sources, like blogs and tweets. This tool is beneficial for social media marketers for their daily posts. You will be able to get unlimited content based on your keywords from related sources. You can easily collate articles or videos that are in line with your business. If you want to search for dogs, Feedly can pull up articles from different social media platforms. With this, you can get an idea of what people want to see and talk about online. Feedly also allows you to save articles that you want to read or re-post later. This tool also allows you to post these articles or videos on different social media outlets like Twitter, Facebook, and Pinterest. You can always use this tool for team collaborations. You can easily share with your team what you have read to know which articles have already been read by your teammates.


These five free great tools are a must-have for every social media marketer. Social media marketing is taking over the marketing world more than ever. Do not get left out. Now is the time to take advantage of these free to use tools to help you save time, money, and effort in building your presence online.