Too often, companies omit their social media strategy from their SEO strategy, but this is a grave mistake. Once, SEO was limited to keywords, links, and very little else. Now, however, any business not active on social media platforms is already falling behind.
The popularity of social media sites is undeniable and, for SEO agencies, unavoidable. Social media is proving a vital tool for SEO specialists and people looking to optimize their websites and business. The greatest thing of all is, it’s absolutely free, and anyone can sign up to social media sites.
Undoubtedly, social media is beneficial for your company’s performance to a great extent.
The advanced tactics ranging from MySpace, Twitter, and Facebook have made it possible for everyone to make effective and fast-forwarding outreach mechanisms to build healthy contacts and increase your website page rank.
Why improve SEO?
Using social media optimization to boost your traffic can be done in a different way as well. This is a traditional way of marketing which is called word of mouth marketing. You can employ your friends, family, and acquaintances for this. They can spread the word, and your internet business can get some more potential customers this way.
The best thing about trying to boost your traffic rate through social media optimization is that you can be creative. You do not have to stick to orthodox marketing ways. You are free to run your imagination wild and come with new ideas. The freshness of ideas can be a sure shot way to getting more potential customers with an increase in the conversion rates.
When it comes to reputation management, social media campaigns also play a vital role. Sometimes it can tarnish the brand depending upon the positivity or negativity of the aspect or enhancing your company’s image. Websites like MySpace, Digg, and YouTube have sociable reference listings that appear on the first page of the search engine tools.
How can social media help?
Social Marketing is a very powerful tool and can definitely help boost your business online. Know your strategy and implement it. Maximize the social media platform by investing enough time to create relationships with your customers. As they say, you get what you put in.
Does social media directly boost SEO?
Indeed, we are not going to defend ourselves, but it is the truth. Yes, it is so simple, a one-word response!
Now, you may be confused, right? It is obvious because when people suggest or think about the above question, what they are likely to have in their mind is one of the two possible effects as stated below.
The links that are stated in the social posts effectively send ranking signals to the pages to which they are linked.
The amount or the number of social mentions or the engagements for the content posted or even the brand is a search ranking factor.
So, what about the second case, indeed, that seems more commanding for the current digital world. Indeed, it does affect but not directly!
Social engagements/mentions and SEO
First of all, it is wise to know that it is unlikely for the search engines to use the mentions or the engagements around a brand. It can also be a piece of content post as a direct ranking signal.
Do you know, years ago, it already experimented? But, interestingly, all indications and results point that such experiments have been completely abandoned. Why?
It is because social media is considered an unreliable and weak signal for search engines. But, wait, back in 2014, Matt Cutts, was the head of Google’s Webmaster team, explained the same in this Google’s Webmaster’s video!
One of the reasons which Cutts stated was an incomplete signal. Indeed, many people and professionals are surprised when they hear this! Even Google does not have and leverages unlimited resources.
You must know that Google does not attempt to index or crawl the contents among the millions of online posts created each day! Most importantly, you must understand that it is highly difficult for a search engine to access a given post’s authority, that too, in a reliable manner! It is also not possible for a social profile. Yes, that’s true.
Cutts said this because of the following reasons.
It is very hard to pin down the true identity of the social media profiles and the people who create the posts as there are many and also can be duplicated.
Signals such as engagement have proven to be one of the most unreliable measures of authority!
Undoubtedly, there must be an indirect way search engines use the mentions, right? Indeed, that is possibly correct.
Here is the second strategy. Read along to explore more now!
SEO and social media links
You know that a great deal of social media posts has links associated with external sites. Here, it is worth asking whether or not those links contribute to the ranking power of the different pages to which they are linked.
What can be the fundamental rule to understand this. Don’t worry, and we have made that clear and interesting for you.
Interestingly, the answer could be found in the same Cutts video as he explained. Cutts stated that Google treats all social media sites the same as any other, different site on the web. That’s cool, right? This means that the same rule applies to all sites on the internet. This has made the question of the SEO value of links on all the social media networks easy to understand and answer.
Nowadays, almost all social media networks, nofollow all external links. So, you can say that these are the links that pass no SEO equity to the different target pages. But, even if you see that the links are followed links, it is doubtful that the search engines would be giving them page ranking value. Are you wondering why?
Here are the reasons for that.
It is complicated for search engines to access the true authority and identity of different social media profiles. This makes it difficult to know what value to give a link.
Because they are treating social networks as any other websites as the rules are the same, so, they would view the link posted on the social media network as the same link from the site. Remember, search engines are smart enough to know which link is posted by a user and not endorsed. The links could always be endorsed by LinkedIn, Twitter, or Facebook, but the search engines can successfully identify them. So, in short, it would be making no sense to effectively pass on the authority of that site to the link target.
Go through the best three strategies for you to create the best tips for social media to boost SEO! Indeed, it will definitely help your organic search efforts.
Create link opportunities
Contextually, the number one opportunity for social media is also one of the hardest to boost SEO. No, it is not hard to implement, but it is indeed difficult on the recipient side.
So, you may have guessed it to be passive. And it greatly depends on action from a third party that does not require any direct pitch or even prompting from you. If we put it, this can be done using social media to promote your content effectively.
Content creators and the different site owners cannot link to the content that they are not aware of, right? It is correct that great contents take hours for its production and to take that current form where people find it useful and interesting.
Paid and organic social promotions are not the only single way to have your content promoted. But, remember that you should always use them in a mix.
Increase positive brand mentions
Do you know if a particular brand is unrecognized by Google, and it starts getting a lot of mentions online, it results in Google considering it as an “entity”! An entity is a unique place/ person/ concept or thing that deserves attention.
It is the context in which you engage online, and the way you have the comments for your customers’ conversation can effectively impact your rank. You must have noticed the key phrase here: not how high you rank for something but, “what are you ranking for”!
In other words, you can think that there might be various queries for which you don’t actually rank but can be done through online mentions. Indeed, Google realizes people watch you and trust you as the most relevant solution for a query!
How can you do this?
You have to work to build a growing audience. That should be relying on the true brand focus on social media.
Secondly, it is important to encourage them with positive reinforcement when people are talking about your brand online!
Yes, this Is one of the hundreds of benefits of social listening and monitoring you can think of!
Building partnerships can be excellent!
Apart from systematically posting content on the social media platform, use social networks to build strategic relationships would lead to potential partnerships. It is evident that today, it has become difficult to reach the correct set of audiences for your brand, right? So, it is better to concentrate on one thing that social media does better than almost any other marketing channel: that is to foster relationships.
There are three levels in which you can have relationship-building. It is now you should concentrate more on social media.
This can work in tandem with both of the previous strategies. It will help you increase the exposure of your content post. And thus, it would help you build more positive brand mentions on social media. There are active social media users who actually love your brand. Indeed, they can be your unpaid advocates who can effectively multiply your effectiveness for free. Isn’t that great!
Organic influencers are excellent!
They are not paid influencers; they are organic influencers! This is the fact which most of the brands talk about in the market today whenever there is a topic of influencer marketing. These are the social media accounts that can influence your content on the web. They can have influence that is relevant to your brand earned as they are genuine experts. They also have the trustworthiness that is maintained for each of the accounts and so is authentic. Yes, you can say that they are valuable on social for your brand because any positive endorsement they share about the products or about you will have greater weight for their audience.
These are the accounts for non-competitive companies or influential people in your industry. Yes, you can have your content created with them, which means they can be co-created. It will help you leverage both of your social audiences effectively.
So, with that, here is the summary of what you explored with this blog.
How does social media impact SEO?
As you have already known that social media does not directly impact SEO ranking, but it happens through the links. All these add up and greatly influence search engine optimization in the following directions.
- Extensive content distribution
- It improves organic traffic and online visibility.
- It helps you have a longer lifespan of your posts.
- Enhance brand reputation
- It also helps you boost local search engine optimization
- Increase brand recognition.
The bottom line
So, now you will be confident about using social media to boost SEO! Indeed, remember that a sustainable social media strategy will definitely help you
rank better and improve SEO for your site for all search results.
Yes, there are several ways to score your SEO using social media best practices; the tips above and the information shared in this post will help you approach it more effectively.