How to Write Blog Posts That Drive Traffic

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There are thousands of blogs on the internet, but only a few of them get noticed or rank well in the search engine pages.

There is so much content overload on the internet and you have to use specific keywords to find the right content. And search engines are working hard to provide their users the best search results that they are looking for. They have a ranking system that separates a blog from a great blog. This is where you need to focus in order to write a blog post that easily ranks higher for the keywords.

While you have a great content to share with the world, you will still need to master the optimization techniques which make a blog more likable than the others.

You might have the same content that is already there in the internet. So, it is the presentation that matters. Combine the great content with the optimization techniques and proper layout and you have a great blog post to share and rank higher.

Writing a great blog post requires a little efforts and talent. Here are some of the ways you can write a great blog post:

Using the right keywords

Keywords play a major role when it comes to writing a blog post. You don’t have to use the old ways of placing the keywords randomly in the blog post so that it can rank well. You need to be smart about it. One of the best ways to make your blog post efficient is through the use of long tail keywords. People who are familiar with basic SEO know what a long tail keyword is. It’s a variation of your core keywords with some extra words that is further empathizing the keyword..

The benefit of using the long tail keyword is that it has less competition and easily ranks well in the SERPs. With long tail keywords you don’t have to use many keywords. Instead you can focus on one or two long tail keywords and let the content flow easily. All looks natural and smooth and that is how you are going to rank well in the SERPs.

The power of internal links

When you use the internal links of your blog post you make things easier for the search engine crawlers. The bots can easily trace the links and create a clear map of your domain. This will help you rank well as well as help other blog post rank well too. Internal links can help the other blog post in your domain remain relevant and get better ranking as well.

Show your Research work

Nothing drives an audience than a thoroughly researched topic. One of the best ways to make the readers know you have done extensive research is through sharing of the external links. Showcase your research sources. This will make the readers stay longer on the page as they have more relevant materials to read. Readers will appreciate your effort and the amount of research you have done to create a blog post. This also established you as an authentic and reliable blogger. Good bloggers know the importance of external links and do add to their blog post. This is highly effective technique that will help your blog post rank well.

Longer posts are relevant

Unless you are on Facebook or Twitter you content should be longer and descriptive. Search engines love detailed information and so do people. If they are looking for a solution to their problem they need answers that are having all possible solutions. One line answer won’t do, you need to be more specific and detailed in your approach. These are the posts that get shared often in the social media platforms. One of the best ways to make the blog post work well is through effective headers. Let the readers get the gist of the blog post through the headers and the rest will be taken care of.


Writing a great blog post requires a bit of consideration and little bit of technicality. Combine these things together and you have a great blog post that will definitely get the best ranking and become popular among the readers.