How to Write Blog Posts That Rank Well with Search Engines

Search Engines

The blogging world is a place where information persists and everything else, not so much.

Isn’t it?

In such a competitive environment, it’s important that people find your content in different search engines for relevant search queries.

As the old joke goes, “The best place to hide a dead body is the second page of Google”, the aim is to rank your blog well as well as passing on the information in the best possible manner.

The question, here, is, “how to write a blog post that rank well?”

While most think that writing a good post and writing a post which is SEO friendly are two different ball games. But it is not entirely right. It is, de facto, possible to take both the aspects ahead together.

Here are a few tips that might come in handy when writing a blog post for your audience as well as the search engines rank them.

Find the Best Keywords for Your Niche …

“Keyword” is the driving factor in any search. Choosing the right keywords is half the battle won. Keyword research is the first and one of the most important steps in writing a blog that ranks well.

Ranking for the right keywords can decide the fate of your blog. A keyword research not only helps you get a context on what to write but also allows you to know what your audience likes to search.

There are 2 variations of the keywords, such as – Broad keywords & Long Tail keywords.

Broad keywords are short and combination for 2-3 words maximum and high competitive in nature.

Long-tail keywords are variants of the broad keywords with some extra words added to them and are good ones to target for a blog post.

Firstly, these keywords are highly targeted and hence, have a chance to rank better.

Secondly, you might find less competition for long-tail keywords.

It is better to understand that search engines don’t like overstuffed keywords. The ideal density of keywords is around 2-3% and you should write keeping that in mind. Using semantics and LSI keywords along with the regular keywords is encouraged by search engines.

The trick is to let the content flow naturally without spamming it with keywords. Tools such as MOZ Keyword Explorer and Google AdWords Keyword Tool can come in handy while looking for the right keywords.

Build Proper Blog Visual Structure

When it comes to represent the content, the visual layout is one of the most important aspects that should never be ignored. Before starting to write, you need to have a clear structure of the post you are about to write.

One can easily break down a post into 3 important parts namely the introduction, the body, and the conclusion.

With the structure in hand, you can stay on the line to write the post. Once you are done with finding the right keywords, there will be several stray ideas in your mind. Writing down a clear structure before starting the blog is a good way to streamline the content.

Headings are an effective way to give your readers an idea of what they are about to read. While writing paragraphs, try to make paragraphs which make sense. Each paragraph should have a main subject or idea which is conveyed. Headings are the best thing you can do to improve your keyword positions and visibility. They give a structure to your writing and make it easier for the reader to grasp the topic. If you are still not convinced, keep in mind that headings are important for SEO as well.

Outbound Link Improves Your Blog Authority

A blog is deemed to be an informative piece of writing on the internet. If you believe the same, then why shy away from sharing proven facts from credible sources.

Stats can improve the readability of your blog by a huge margin and also keep the search engine gods happy. When you link your posts to other respectable material on the internet, it gives your audience much more to read from.

From an SEO point of view, having outbound links is a big plus. If you are planning to write blogs that are popular with your target audience as well as the search engines, try giving some statistics and outbound links to authentic & reputable sources.

Since we are at the importance of links, we must keep in mind the importance of internal links. Internal links are also an essential part of ranking the blog well. Also, having proper internal links helps the cause of creating a clearer sitemap and improving the visibility of related posts.

Optimize the Blog Word Count:

Length matters when it comes to blog posts to rank well. The debate on the ideal length is a never-ending one. Some prefer writing short blogs which are clear and concise while some go for lengthy posts. It will take some time to figure out what works for you. But, it is noticed that lengthy posts are assumed to have more information and the search engines might also assume the same. Not just that, various search engines get the chance to crawl the keyword several times and in various combinations. Shorter blogs are easy to read and share, but longer ones are good for a thorough understanding.

Try and find your ideal length. Though it might take some time, it can be achieved with a little trial and error. With the right length, you can easily keep the other aspects like structure and keyword density in place.

Place Relevant Images:

Much like any other thing on the internet, blogs also work on the aesthetic value. With relevant images, you can create a colorful world shrouded with important information in texts. While writing long posts, there is a high chance of your reader getting bored. Images give your blog the room to breathe. Not just that, images also offer you another area to place appropriate links for the search engines to look at.

Though the use of images is appreciated by one and all, those images must be relevant to the blog. You can find several high-res images on the internet. All that you need to do is search using the right keyword. While we are at it, it is important that you verify if the images are free to use unless you want yourself in the middle of a soup.

Proofread The Posts:

No matter if it is a short or a long blog post. Irrespective of the number of images it has and the aesthetic beauty of the post, typos and basic grammatical errors can ruin it all. Without proofreading the blog you have just finished, you are doing a great injustice to everyone associated with it. From the readers to the search engines to you, everyone deserves a mistake-free blog post which addresses real issues. There are online tools which can help you proofread.


The times of cheap SEO tricks are over. Content was, is and always will be the king. Good content will lead you to a better rank and bad content will drag your blog down. However, you can use our tips that will help you create quality content with the potential to rank well in search engine results.