Discover what an on-page SEO is and why it matters so much. Here are the best on-page SEO considerations that you need to focus on to succeed.
What is on-page SEO?
On-site SEO or On-page SEO is the same thing!
It is the essential process for optimizing web page landing pages for both the users and the search engine. The most common on-page SEO includes optimization of content, title tags, URLs, and internal links, header tags optimizaton, and page speed.
Indeed, before you learn more about it, be clear that it is entirely different from off-page SEO. Off-page SEO essentially deals with optimization for signals that majorly happen off your website.
Yes, backlinks are a part of off-page SEO!
Why are we interested in on-page SEO?
Does the on-page SEO still make a difference in 2021?
Do not be surprised to know that. Yes, it still makes a difference and will continue the apocalypse of Google.. HAHA
In fact, Google’s published, “How Search Works” effectively reports that:
Not to be wrong, Google is much more intelligent than it was some years ago, still, in these regards, they use “old school stuff”! Indeed, they look for a specific keyword on your page.
Here is an exciting result: According to available reports, 11 Million Google search results found a compelling correlation between rich title tags, first page rankings, and keywords. Isn’t that awesome!
Moreover, if you are searching any competitive keyword, there is one thing to notice: the top-ranking pages almost all use that exact keyword in their title tag.
It effectively means that:
There is a lot more to on-page SEO than cramming keywords into your page’s HTML. Thus, you need to optimize your content for:
- Dwell time and Bounce rate
- Click-through-rate and page loading speed
- Search Intent
- User Experience
- Which leads you to think how?
- On-page SEO tactics
Here is an old-school SEO tactic that still makes a difference! You just have to use your target keyword in the first 100 words. It is recommended that your main keyword is in the first 100-150 words of your article. And so, why is it important?
Google always puts more weight on all the terms that show up early on your page. Yes, that makes sense! Imagine that you recently published an article about “How to increase your immunity?”
So, if you use this keyword somewhere halfway down the page, will it make sense?
Of course NOT!
This is why you always should drop the keyword somewhere between 100-150 words as you start your article.
Wrap your blog post title in the H1 tag
Yes, you guessed it right. H1 tag is like a mini title tag. In fact, lately, it is observed that Google has stated that H1 tags can help Google understand and interpret the structure of a page.
It can also be stated that almost all the platforms like WordPress automatically add the appropriate H1 tag to your blog post title. If this is the case, you are all set to get started! Indeed, remember that this may not be the case always. How do you know that?
You have to check your site’s code to ensure that your title is perfectly wrapped in an H1. And that the keyword is inside that H1 tag. Meanwhile, be sure to wrap all the subheadings in H2 tags.
Now, can Header tags make or break your SEO?
NO! Experiment with SEO to find out that wrapping your target keyword in H2 tags can eventually target keywords on H2 tags can make a dent. Yes, there is an instance where you can understand it perfectly.
The target keyword for this is” content marketing tools.”
Keep an eye on the keyword frequency!
You can understand it just as it sounds. Keyword frequency is simple and easy to implement in any content for your website. It is the total number of times your keyword is present or appears in your content. You may have seen that Google denies using the same keyword multiple times, but SEO pros will make you understand that it works.
You have to be clear that it is not the same as keyword stuffing. It is just about simply mentioning that your target keyword appears an appropriate number of times so that Google identifies your website and knows what it is all about!
In a nutshell
On-page SEO is an essential tool if you are looking for ways to increase your website’s chances of showing up in the appropriate results. Apart from that, there are many ways, including image optimization and user engagement, which can help you improve your web page’s traffic, conversions, and rankings.
I can help you do that in no time!
Contact me now.