It can be undoubtedly daunting to get a business website up and to run, right? Indeed, it is better to be real here: you can build a great-looking business website, but only if you use the right tools. don’t worry, you don’t need to know how to code!
Importance of business website in today’s world!
Nowadays, to experience success in the realm of commerce, you’re going to have to have a website. Even if you’re not particularly tech-savvy yourself, it’s an absolute essential.
We’re living in a technological age, and increasing numbers of people want to be able to access your products and make purchases from the comfort of their own homes. Sure, there is still a space for the traditional brick-and-mortar store in the market.
But having a website can significantly increase your success, your sales, and your profits. Think about it. When you have a website, you can make sales around the clock. People can log in, browse their stock and make purchases at any given time.
On top of this, you can make sales to people around the world as long as you add the option of international shipping. The customer can pay for the shipping, and it opens your brand up to a whole new market.
But there are so many websites out there that you’re going to have to work hard with yours to help it to stand out from the crowd. Here are a few different steps you can take to make your website the best it can be.
Work with a Web Designer and Web Developer
There are plenty of platforms out there that offer hosting and templates for your website. These can be fine to start out with. But if you want to take things seriously, you’re going to have to work with a web designer and a web developer to create a high-quality website. These professionals have all of the knowledge and experience necessary to create a stand-out site that is unique and functional.
Focus on User Experience
Customers need to be able to use your site easily. Different pages and products should be easily accessible, and they should know where they need to click to get to the places that they need to go. This is why you need to focus on click testing and UX. UX stands for “user experience” and is essential to the process of making sure your site works and is simply for your customers!
Here are the tips through which you can do this!
- It would be best if you focused more on useful and recallable graphics and easy-to-read fonts.
- It is better to have your graphics compressed and optimized for fast loading purposes.
- Research your target audience well.
- You should publish easily accessible contact information.
Use a Product Photographer
Smartphone cameras are improving, and you may think that you can take good quality pictures of your own stock yourself. This may be true for casual selling on sites like eBay. But when it comes to your website, you want everything to be as professional and high quality as it can be. Remember, your product photos are your customers’ only means of seeing what it is they’re buying. They don’t get to check into a store and see something for themselves. It would be best if you had the pictures to be the best of the best to secure a sale. Work with a professional product photographer to achieve this!
With that, you already know how to go about building a professional business website for your business, but what can be some more to guide you better? Here, we are ready with some of them. Understandably, creating a website is not at all difficult, especially if you are using the different available website creation tools. Whatever be the software for your website, go through the below-stated design principles in mind to build a functional business website!
Make your site mobile responsive.
According to open research, Outer Box reported that more than 62 percent of shoppers are interested in purchasing and did the same with their cell phones. Interestingly, according to another such report, over 90 percent of shoppers constantly use their smartphones to compare the prices even in the retail shops!
Moreover, of them, around 40 percent have been tracked to go to their competitors if they face a bad experience with a mobile website. So, you can see that having a responsive mobile site is equally important as having a desktop version. If you plan to run a successful e-commerce website, you have to cater to all the mobile users!
Obtain a good domain name: What should be your website’s address?
This is the domain that we are talking about! It is often the entry point that is set by you for your customers to your site. Indeed, it is essential that you make a good impression for all the usability purposes of your site. Contextually, having a good domain name also affects the success of Search Engine Optimisation (SEO) for your site.
Follow some of the most useful tips while you decide and come up with an optimal domain name.
- Always make sure it is easy to spell!
- It would be best if you were not making up the story there, neither use extremely esoteric words. Try not to use slang words as they may seem vulgar to your customers.
- Keep it as short as possible.
- You have to set is a .com domain name (as opposed to .net or .co) unless and until it seems more appropriate to use other extensions. The other extensions can be .gov, .org, .Edu, etc.!
- You should avoid hyphens and numbers.
- Do you remember any site with numbers and hyphens in it? Indeed, that is hard to remember and recall at the correct time, right! The same goes for your customers as well. Using hyphens and numbers in your domain name would make it difficult to be remembered. Moreover, they are less elegant and sometimes maybe misunderstood when vocalizing the domain name.
- Address board can facilitate future growth.
- com is a much broader website than Booksonline.com, right? So, Amazon.com allows Amazon to sell effectively all types of consumer goods and services instead of books only. This is the original purpose for which websites are created.
- Select a domain name that is memorable
- There are millions of websites on the Internet, right? So, to stand out from the crowd, choose a unique domain name for your site. It should be catchy and, thus, memorable. People should be able to recall your domain name when they search for you!
- Always check the price, whether it’s pricy or appropriate!
- If you could purchase your desired website address at a reasonable price, it can be awesome. As you will find that getting the correct domain name can be difficult as most of them are already taken.
You should avoid nonsensical names for the domain.
Make sure you choose a name that is meaningful so that it conveys the meaning for the users. In this way, the users can know at once what your business is all about! Indeed, Google and Yahoo are catchy names, no doubt; it is on the minds of millions. Yes, they are expensive brands, and your business may not have the same budget. But, at any cost, having a catchy domain name would be great!
Create an SEO friendly URL
Your website is SEO-friendly, and what about your URL? Indeed, having an SEO-friendly URL I equally important that appropriately includes geo-location and keywords.
Display a clear description of your business!
It is essential that you let people know who are real! Also, what do you right away as they visit your site. They should not be confused while they are scrolling for your name. Your “hero image,” that is the main home page banner and other subsequent banners are visual representations of your services!
It is a good idea to have an introductory blurb near the top of the page that effectively describes who you are and what do you do! Moreover, make sure your main and footer navigation have descriptive “About us” links easily available easily to the users so that they can readily click them anytime they feel like! Indeed, they will certainly want to know about your business before they invest anything!
Implementing the best content management system can be an excellent idea!
CMS is a software program or application that is effectively used to manage and create digital content for websites. A good Content Management System will help you maintain your website to the best of the levels. The best part here is you don’t need much technical knowledge to do that!
The only thing is choosing a CMS that suits your business. That’s it! The CMS you choose should be designed for your needs, and so, you may find different systems stop be used for different purposes. There are different factors you can search for. For instance, it can be anything, including extensibility, user-friendliness, and budget!
The following are some of the top CMS with their descriptions. Read them to know the difference and also what are the strength and weaknesses they offer!
WordPress is one of the world’s most popular CMS. It has an active support community and is vast. You will find many useful plugins to extend the functionality of your site effectively. Indeed, if you cannot find that, hire a WordPress developer, and he/she will do it for you!
Undoubtedly, WordPress offers great flexibility and extensibility for businesses, especially small businesses, and start-ups!
The biggest weakness for selecting WordPress is security since it is popular, so hackers target it more! This is the reason why your WordPress account needs to be regularly checked and maintained. Also, it is not easy to secure every third-party plugin, so if you want to keep your WordPress site secure, you must know about the commitments through various practices.
It is another popular CMS liked by millions today! The benefits are more or less the same as of WordPress, but significantly, it is more secure than WordPress. You have to keep in mind before opting for Drupal because it does not offer many plugin or theme options as offered by WordPress!
So, Drupal is less extensible than WordPress! Do you know, for many years, the White House Website was run by Drupal but now has switched to WordPress.
Another popular CMS is Joomla! Out of the box, you can see that it has better security, SEO, and other multilingual capabilities than WordPress. But, with few plugins, WordPress is able to surpass Joomla’s capability!
If you are planning to sell goods and services through your business website, you need the right technology to do that, right? Indeed, if you are not selling anything now, you may consider e-commerce to grow your business better. Allowing users to transact with you online financially will need an excellent e-commerce platform for your business site. Here are some of the top small business e-commerce platforms that you may find interesting and useful!
WooCommerce is one of the worlds’ most popular eCommerce platforms. Yes, it has the power to turn your WordPress website into a functional online store. You can get many free and premium themes pre-built for WooCommerce. As a rule, for developers, going for premium can be excellent.
Shopify is cloud based that allows you to create and customize an online business store. It is also helpful in managing products, payments, inventory, and shipping. It is not a WordPress extension like what you read now- WooCommerce!
Shopify is a standalone platform that is hosted on the Shopify servers. So, if you want the leading business site, with Shopify, your eCommerce site would be technically different from that!
The bottom line
These are just a few suggestions in regards to making your site the best it can be! Incorporate them into your plan, and you’ll be on the right track! Contextually, opting for a functional business website is essential in today’s competitive market, especially eCommerce. Get the above tips to work for you now!