You have to face it: SEO changes fast. And if you are looking forward to learning some of the functional SEO trends for this year, this guide has you covered effectively.
Without failing to know about them, let’s start our journey with the latest SEO trends of 2021 now!
# Voice search
Indeed, there is no doubt about it: What’s coming will be a total game changer! Don’t trust the texts; how about looking at some of the stats?
The first one is by Google, which reports that 4 out of 10 US adults perform at least one voice search per day! Moreover, the same survey by Google found that 85% of the consumers consider “voice search” as the future! It does look like voice search can be the future in many ways!
Now, there is another estimate for you- a recent study by Com Score estimates that half of all the searches done in the future will be performed by voice in 2021! Isn’t that great?
Indeed, now you know about the stats for this year. To achieve that, we help you to optimize your site for voice results to have the maximum benefit.
What needs to be done first? The primary thing is to optimize your content around better, longer, and conversational keywords. Trust us. That will make a difference. Keywords that people use on their keyboard are often totally different than those which are searched via voice. Yes, this is true even if a person searches for the same thing!
Specifically, voice searches are more natural sounding and generally are longer than keyboard searches. For instance, you can take the example of “what are the best SEO tools for start-ups or small businesses. It can be vs. top SEO tools.
The second thing to consider is an FAQ section for your content. Indeed, Google Home loves to pull voice search answers from FAQ pages. The final thing for you is to add little snippets of content that can be around 30 words or so that are specifically designed to answer different voice search queries.
# Video SEO
Yes, you guessed that right; online video is exploding! It is especially true when content is streaming on YouTube.
Now, there are some stats again that will blow your mind! YouTube themselves reports that to date, they have a billion active users. Interesting, right? But there is more to it! YouTube also actively states that those users are spending more time on YouTube than ever before. Yeah, that’s good news!
On the other hand, there is bad news about it! As YouTube grows, the platform will get more competitive and crowded for more people to post their content. So, effectively, if you want your videos to be found o YouTube, optimizing your video content is going to be the key this year!
Here are some of how you can optimize your videos for SEO. It is just like the normal “search engine optimization” when talking about video SEO; keywords are the key! If you want the easiest way to find the keywords for your videos on YouTube, get YouTube’s autocomplete feature to work for you!
What you have to do?
If you have a video topic in mind, you just have to pop that topic into the YouTube search field. The next thing you will get is the list of suggested keywords based on what other people are searching for right now! That just simplified your task, right?
The next thing is you will want those keywords in your YouTube Video’s title, description, and tags. Indeed, you may also want to say your keyword out-loud in your video, right. Go for it!
In this manner, YouTube and Google can understand that your video deals with a specific topic and is thus relevant for the users.
# Search Intent
Do you know that Google is making search intent a top priority this year? Yes, the internet is now redefining the market funnel, something better than the conventional ones. Yes, it means that they are getting better and more functional to bring your results that effectively match the search intent.
Search intent here means those results which give a google user what they are looking for! And it is justifiable. The better your page can match someone’s search intent, the better will be its ranking. Now, dealing with the topic of search intent. You will be surprised to know that this simple term is of 4 main types!
Four types of search intent
- Informational : It means it will ask like, “what is the best SEO tool the market today?”
- Transactional : It will be visible as an “SEO tool sign-up page.”
- Commercial : “Best SEO tools in the current market.”
- Navigation : “SEO tool login” is the perfect way to understand this!
So, you may be wondering about the easiest way through which you can effectively figure out search intent. The best method is to analyze the keyword itself. You can understand this with the help of the given an example.
A keyword like “what is a diet?” is informational, right? Someone is searching for that keyword at a given time. Indeed, it is clear that he is not ready to buy anything. So, they are not willing to land on an eCommerce product page.
They are still opting to know about the answers and so are looking for answers through this. On the other hand, a keyword like, “book a room” or “free trial” is transactional. Indeed, it means that a person is ready to take the next move to purchase.
In a similar manner, navigational queries are specifically designed to take someone to a given place on a website. For instance, it can be to “blog section” or also, like “log in here”!
The final step is pretty simple: align your page with that specific search intent. Make sure you create high-quality content that effectively lists out different popular SEO tools, say! Likewise, you can include yours on the list!
Google’s AI algorithm
You may remember this: if not, this is going to change your approach! Some years back, Google unveiled an intelligence algorithm called “RankBrain.” Indeed, this was something which now bags for being one of Google’s most important ranking factors.
But, here, the main question is, “how to adapt your SEO strategy” for Google’s AI search algorithm. Indeed, most of us think that a large part of the new AI algorithm emphasizes the needed “user experience signals.” Let us make it more clear for you!
For instance, in the current state, Google’s algorithm now measures how frequently searchers click on your site when they get the first page results. Now, if your page has a higher organic click-through rate than what is expected by Google, your page will automatically get a boost.
That means you have to make sure the title tags used for your page are well optimized for on-page SEO and CTR. The next thing is Google would like to see that users are getting what they are looking for! So, in this way, if someone clicks on your site from Google and “pogo sticks” back to the search results, it means your page is not making them happy!
Indeed, Google is observing all the navigations for your site!
# The Mobile-First Index
It was somewhere in the summer of 2019; Google fully rolled out mobile-first indexing. In simple terms, it means Google now considers the mobile version of your website as the main version of your site. Yes, it is not the desktop version anymore!
It clearly means that Google’s mobile crawler needs to effectively index all the content on every page of the site. Yes, it is also true that your website should work SUPER fast and functionally well on mobile devices, ranging from tablets and smartphones.
So, how will you be able to optimize your site for mobile?
The first step is to check and record what your site’s mobile version looks like to Google. It is to be remembered that even if you can see the entire page in your browser, it doesn’t mean Google is also able to see! Yes, it can be the case where Google cannot!
Thus, to have Google crawl to 100% of your mobile content, it is recommended to check out the “Mobile Usability” report in The Google Search Console. The next step is to pop some URLs from your site into Mobile-Friendly testing.
It is mainly done so that you know whether or not Google is considering your page optimization for mobile with a straight answer as “yes” or “no.”
The final step is to check out the mobile page speed using PageSpeed Insights. It can be extremely helpful for you to know the required improvisations for your page.
# Keyword research is going to be more important now!
Interestingly, more than 50% of the searches are zero-click searches. That means more than half of the searches that happen on Google end without a click. That accounts for approximately 75 billion searches per month.
So, can you guess why it is so? With such rich results in the SERP- Google Business Listings with different menus and contact information, featured answers and snippets, and related questions, Consumers get the answers they need without clicking a result or sometimes, without even typing the full query.
At the same time, with the advancements in the SERP and such high competition, it is crucial to invest some time in keyword research to find the appropriate keywords that will drive more traffic to your site.
The bottom line
Knowing the most significant SEO trends can be thrilling if you are looking forward to creating something new and fresh. In SEO, it is never the same, and thus, you can have the best trends to question your tactics now for better learning. Let the wait be over, and get these trends to compliment your SEO tactics this year!