Shopify SEO: 7 Ways to Optimize Your Shopify Store

7 Ways to Optimize Your Shopify Store

Shopify has become one of the leading e-Commerce platforms for businesses around the globe. It’s hugely popular as it makes setting up an online store simple, quick, and cost-effective. This platform lets you manage your online store from anywhere. And it connects you with customers far beyond brick-and-mortar retailers.

But in today’s competitive digital world, it takes more than simply setting up an online store to attract customers. You need to implement several SEO best practices to get search engines like Google ranking your site near the top of the page. This will ensure your e-commerce store is seen by all the right people.

We’ve highlighted seven ways you can optimize your Shopify store to increase traffic and dominate your competitors:

#1 Create a Logical Shopify Site Structure

A logical site structure is important for two reasons—it’s great for SEO and offering a user-friendly experience. The good news is that what’s logical for most shoppers is also considered logical for Google. You don’t have to worry about a compromise between the two.

The best way to start is to break your products down into broad categories and list them. Try not to have too many categories or subcategories because this starts to complicate things, and makes it harder for the search engines to crawl your whole website. You don’t want your products to be more than two or three clicks away from the home page.

An ideal setup is Home Page > Category > Product

Your About and Contact pages should also form part of your main navigation at the top of your website. You don’t want customers to ever have to hunt for information.

#2 Include the Right Target Keywords

Keywords are the cornerstone of any SEO campaign. You need to have strong keywords that make sense to your business, products, and brand. Keywords are the words or phrases that customers will use to find your e-commerce store when they go to Google or any of the other search engines.

You don’t need expensive online tools to find the right keywords. You can do your research yourself, thinking about what your company sells and what it stands for. Your products and product categories are all starting points for keywords. Location can be included if you only deliver to certain areas.

Spend some time on Google and see what kind of words or phrases you’d use to find what you’re selling. Chances are that your customers will look for what you do.

#3 Implement On-Page Optimization

On-page optimization focuses on telling search engine crawlers what a page on your site is all about. To do this, you’ll enter the relevant keywords and other information that relates to each individual page.

It’s critical to get this information right, and each page needs to have the following:

  • Titles

This is the SEO title for your page, and it must include the top keyword you want the page to rank for. If you’re a shoe store and this is the product page for a specific sneaker, the title tag should say the name of the shoe, the brand, and your company name. On a category page, you should include the category—casual sneakers—and your company name.

  • Meta descriptions

This is where you can get a little bit more creative, because you have more space to play with. Writing the perfect meta description is all about finding the balance between accurate information, fitting the keyword naturally in the sentence, and making the page interesting to the human reader.

  • Image alt text

The alt text is extra information that you can add to a web page that describes an image. It’s useful if the images aren’t loading for some reason—slow internet connection or the browser has blocked images from loading. It’s also a place for you to insert keywords to help tell search engines what the page is all about.

#4 Assess Your Site Speed

Site speed or page load time can make or break your Shopify store. If it takes more than three seconds for the information and images on a page to load, the customer will likely lose interest and click away. If you lose that customer, you won’t get them back easily.

The speed of your site is also important to Google and other search engines. Their crawlers will test the load speed and will not rank you well if page loading takes too long. It doesn’t matter how good your keywords are and how well you use them, you will always struggle to rank with a slow load speed.

#5 Fix Your Duplicate Content

Google doesn’t look kindly on duplicate content.

This is when exact phrasing is repeated over and over on your website or appears on other sites. One of the biggest SEO crimes you can commit is to duplicate entire chunks of copy from another website or to copy and paste whole sentences and paragraphs on various pages on your own site. You need to have unique copy on each page.

#6 Build Links to Your Site

Backlinking is an off-site SEO strategy that tells search engines what the community thinks of your website. You need to get other websites that rank well in your industry or in the community to link to your website. The higher the other websites rank, the more you’ll impress Google.

For e-commerce, it can be quite easy to get backlinks.

Ask your suppliers or manufacturers for links. You can do influencer marketing to get mentions on popular blogs and social media. You can also send press releases to news websites for backlinks.

#7 Create Incredible Content

Once all the technical aspects of your SEO are going strong, you can now build up your online reputation by focusing on the content on your website. Each category and product page should have a strong description that reads well, includes the right keywords, and helps to sell your products. You also need to look at the right images, graphics, and maybe even some videos.

The next step is to get a blog going. This is a great way to start including more keywords and to keep people and search engine crawlers coming back to see what’s new. Fresh, fun, relatable content is key, and the more engaging and interactive it is, the longer customers will stay on your page. This boosts your SEO rankings, gives your site credibility, and ensures all your optimization efforts pay off.


Optimizing your Shopify store is relatively simple, but it does require time and effort. Incorporating these seven tips into your strategy is a sure-fire way to boost ROI, increase customer engagement, and boost conversion rates.