Spam Trigger Words You Shouldn’t Use In Your Email

Use In Your Email

The spam folder is like hell for emails – the final destination where no email marketer wants to land up. That’s why we need to think about how we craft our emails, starting right from the Subject line to the very last word.

Here is a list of trigger words you should start avoiding right now to avoid landing up in that spam folder!


Commerce Words

  • Orders shipped by
  • Buy direct
  • Order
  • As seen on
  • Order status

Employment Words

  • Double your income
  • Earn extra cash
  • Additional income
  • Home based
  • Make money
  • Earn per week
  • Work from home

Financial Words

When you’re sending out an email about money and other finance related stuff, make sure that you avoid using any of the following wordsas some of these words will automatically land your emails in the receiver’s spam folder.

  • Cash bonus
  • Best price
  • Incredible deal
  • Beneficiary
  • No cost
  • Easy terms
  • Compare rates
  • Bargain
  • Discount
  • Stock alert
  • No investment
  • Consolidate your debt
  • Big bucks
  • Lower your mortgage rate
  • Get out of debt
  • Stock pick
  • Save big money

Marketing Spam Words to Avoid

If you’re sending emails to promote your products and/or services, take note of the following words to avoid. Refrain from using these words in the Subject of your email and, as much as possible, as a part of the body of your email. Try using a different word to convey your message.

  • Bulk email
  • Ad
  • Click below
  • Auto email removal
  • Click here
  • Direct email
  • Click to remove
  • Increase sales
  • Notspam
  • This isn’t junk
  • One-time mailing
  • Mass email
  • This is not spam
  • Unsubscribe

Numbers to Avoid

Believe it or not, numbers can land your marketing emails in the spam folder, too. Remember that email signature templates from Zippysig and similar signature generators are a great way to ensure you get things right. Aside from that, using the following words and phrases should be avoided:

  • 100% free
  • Billion
  • 100% satisfied
  • Join millions
  • 50% off
  • Million
  • One hundred percent guaranteed

Calls-to-Action You Should Not Use

  • Give it away
  • Cancel at any time
  • Copy accurately
  • Print out and fax
  • See for yourself

Offer Words to Avoid

  • Being a member
  • Confidentiality on all orders
  • If only it were that easy
  • Have you been turned down?
  • Important information regarding
  • Mail in order form
  • No age restrictions
  • No experience
  • No catch
  • Obligation
  • No purchase necessary
  • No middleman
  • Per day/week
  • What are you waiting for?
  • You’re a winner!

Adjectives or Descriptive Words Seen as Spam

  • For free
  • It’s effective
  • All new
  • Amazing
  • All natural
  • Promise you
  • Outstanding values
  • Congratulations
  • Drastically reduced
  • Risk free
  • Real thing
  • Promise you

Poor Sense of Urgency Words

You may want to entice the receiver to either sign up, purchase your product, or contact you as soon as possible but you also do not want your email to land up on the SPAM folder. As much as possible, avoid these words that indicate a sense of urgency.

  • Apply online
  • Get it now
  • Call now
  • Act now
  • Great offer
  • Limited time
  • New customers only
  • Get started now
  • Urgent
  • Special promotion

Take note of the words we’ve listed above. Refrain from using those words in your emails so you can ensure that your emails would be read by the recipient and not just land in their spam folder.