What is TikTok?
Every year, a new app was developed to attract people to stay with them. In 2020, TikTok created a great migration in the social media world. It is a new platform that captures millions of people within a short duration. TikTok is a primary platform for creating short-form videos for up to 15 seconds.
When you open TikTok, you can see a wide variety of videos that inspire you. Most videos on the TikTok feed are teenagers lip-syncing, music, dance, or something that happens in their day or life.
TikTok For Small Business
Some people consider TikTok a waste of time, and it is just for entertainment purposes. But, TikTok gives a great opportunity for small businesses to reach their brand to the rapidly growing people.
If you are looking for the best source to develop your business, TikTok is a great place to take your business to the next level!
Benefits Of TikTok For SMB’s
When it comes to the benefits of TikTok, it is entirely incredible. Here is the list of benefits you should know before using TikTok:
TikTok is highly impressive for teenagers and youngsters who are aged between 16 to 24 years. The volume of users is higher compared to other social networks. So, you can easily attract huge, growing audiences by uploading informative content.
According to the research, 86% of users like to see videos from brands and businesses. Moreover, more than 85% of brands start using TikTok as a marketing tool. If you own a business, TikTok is absolutely a great platform.
Similar to other social networks, influencer marketing is now available on TikTok. TikTok influencers have millions of followers, and it is a perfect fit for your brand to extend its reach and gain large followings to your brand.
TikTok has recently introduced its advertising features, and you can see five different formats for connecting vast audiences.
TikTok has a lot of competitions, and many people use this platform to impress their audiences and inspire them to follow their profile. As a business owner, you should promote your brand in a unique style.
Content is an important part of every user’s success. TikTok is an unbelievable app that gives a strong message in a funny and creative way. If you open the TikTok For You page, you can see tons of videos appear on the screen every second.
Posting the most engaging and valuable content is key to showing your brand message among mass audiences. In this article, you can get 7+ trending marketing tips to make your TikTok content viral on the main feed.
1. TikTok Pro Account
If you open Twitter, you can see some users’ profiles marked in a blue check mark. It is the symbol of the person having authority and building trust among their audiences. TikTok pro accounts are similar to them, and if you run a small or big business on TikTok, you can use a TikTok pro account to show yourself as an authorized person. It helps to establish your business to potential audiences, and they can easily understand you’re a business owner.
However, with a TikTok pro account, you can get some special features than the personal account. It includes TikTok analytics, advertisements, and more. Also, you can reach your content to the exact audiences with high popularity.
2. Profile Optimization
Most TikTok audiences take advantage of looking at business profiles before purchasing any products or services. Not only does the informative and catchy content attract your target audiences. A profile is a basic thing every creator must optimize. A piece of simple information in your profile will make a huge benefit to your business.
Here are the few tips to make a charming profile on TikTok:
- Profile Picture – Image gives a better impression than text, and it is the first thing every person sees when they enter into your profile. So, ensure that the profile picture is catchy, clear looking, and business related.
When people look into your profile, a profile picture stands out more than the bio. So spend your time uploading easy to understand and memorable profiles that enrich your business growth.
A small tip found in most popular person profiles in TikTok is that a simple logo of your brand or business as a TikTok profile is perfect to attract your target customers.
- Short Bio – Bio is the perfect place to give quick and catchy information about who you are and what you do. Adding the short and valuable information about your brand in the bio section is perfect for enhancing your brand reach.
You can also add emojis in the bio section, but that is a relevant one. It helps to make your profile more attractive and engaging.
- Links – You don’t spend too much time on your bio. TikTok now allows users to add clickable links in the bio section. Links are a fantastic way to give additional information about your business, and it helps to make a few sales from your TikTok audiences.
So, you can add a link to your company website at the end of your bio. If someone clicks that link, they will be redirected to your website.
3. Introduce Your Brand
The first TikTok video for SMB’s is to introduce yourself and your brand. The more exciting information your videos show the more people will take an interest to follow your profile. So, you have to create the intro video that includes your name, business name, fun facts about you, some success stories in your life, and small info about your business.
As a result, people will start following your profile for more information about your brand and business. That’s why you should create a more appealing introduction video.
4. Make Videos That Shows What You Do
As a business owner, you may post videos about what you do every day. Most people usually can’t update their product making videos, but it is a highly engaging one, and that helps to create a strong reputation with your customers.
For instance, if you launch a brand or product, most people don’t know about the product. In that case, behind the scene, work videos are more approachable among your target audiences. It is one of the essential video content to build a strong reputation, popularity, and trust for your audiences.
5. Enhance Business Rech With Hashtag Challenges
You can look at hashtags challenges that are the most viral content on TikTok. Because it is one trending video content that most brands used to encourage people to create videos relevant to their brand.
The advantage of creating a hashtag challenge is that it encourages users to create videos that help your brand reputation, popularity, and awareness. In addition, if you want to receive likes on TikTok and drive user engagement, hashtags play a major role on TikTok. So, try to add the most effective and trending hashtags to your challenges. It will enhance your small business to a great extent.
According to the data, 50% of TikTok creators participated in hashtag challenges. Moreover, the average engagement rate of branded hashtag challenges on TikTok is 8.5%. You can use this hashtag challenge in two different ways, one is to promote your own hashtag challenges, and the other one is to participate in other users’ challenges.
6. Make Short And Engaging Video
TikTok is highly famous for short duration videos, as well as most people like to watch videos with short and engaging content. If viewers watch your videos from beginning to ending, TikTok considers the video to get a 100% completion rate. As a result, your video will get the chance to go viral on the TikTok For You page.
On TikTok, most people watch 15 second videos till the end compared to the minute long videos. In other words, a video with less time will get a higher chance to receive a mass conversion rate.
If you want to tell a lengthy story, you can split them into parts. Video series are more popular on TikTok, so you can try this way. But, remember that, remind your audience to watch the part 2 video at the end of part 1 video and so on. It is one best strategy to encourage viewers to follow your TikTok profile to watch more videos.
7. Music/Sound Matters
Similar to hashtags, music is also important for your video discoverability. Every time you post videos on TikTok, you need to add trending songs to your videos. It will increase the chance to get your content viral on TikTok and gain more engagement instantly.
Here are the three easy ways to find the most popular and trending songs to your videos:
- You can start searching trending songs with the popular creators on TikTok. It will definitely help you to get some effective results for your videos.
- The second way is to track videos on your For You feed and find which one is a perfect fit for your content.
- One more option to find trending sounds is to click the sounds section->select TikTok video editor->tap discover tap to get lots of trending songs.
8. Take Advantage Of Storytelling
A viral component that helps to become famous on TikTok is storytelling. It is the art of every user, and it is crucial to enhance massive audiences to your profile. If your videos capture the viewer’s emotion, they like to share it with their friends and followers. So, make your story with human emotions such as excitement, fear, inspiration, passion, and more.
Likewise, we know that lip syncing and dancing videos are well known on TikTok, but videos with great stories always go viral on TikTok. You can share any kind of stories such as your daily routines, life hacks, or something else that people highly watched.
Using text overlays is a great strategy you can follow whenever you tell a story on TikTok. It helps to add additional engagement to your TikTok videos.
Always Post With A Strong Call To Action
Making your content viral on TikTok is not enough for your brand’s success. You need to encourage audiences to check more out of your TikTok content. For example, engage them to follow your TikTok account or visit your website and more.
Call to action is the best engaging factor that helps to drive traffic to your website or landing page. It lets your audiences don’t miss out on your future content. In addition, you can convert your audiences into new leads when the CTA is more effective.
Keep Your Audience Engagement
For every social media platform, audience engagement is crucial to keep your conversation. Comments are the best part to connect with your audiences directly. So, you could reply to all your audience comments fast. The more comments in a video can go viral on TikTok quickly, and it boosts your engagement in real time.
As a business owner, you have to spend some time and respond to your audience’s comments and queries. It will inspire your audiences, and they will start commenting on all your videos regularly. As a result, you can generate more customers for your brand and drive sales gradually.
Try Out Influencer Marketing
On TikTok and other social media applications, some people have a large number of followings and creative content styles. If you’re a content creator or own a business, you can collaborate with them. These people promote your brand, product, or services to their loyal followers.
In this way, you will get a great opportunity to successfully increase your follower count and reach all your products to the wider people within a short time. Because the followers purchase products when the influencer recommends them. So, you can quickly get more leads by promoting your brand content through influencers.
With millions of users, TikTok attracts tons of people. Most brands and creators highly use this platform to reach their target market. With lots of competition, you need lots of time and put more effort to get the best outcomes.
TikTok is undoubtedly a powerful social media platform to get trending videos & songs, drive instant engagement and gain more attention to your content. Enhance your small business with these seven more strategies, and you can leverage your brand to the next level and achieve more success within a short span!