The next big future of social media remains in video content. According to HubSpot, more than 50% of the viewers prefer to watch videos over-consuming other social media content. Yes, the first reason is that it is easy!
It can be an on-demand video or a live video, video production for an effective method for social media marketing. But, in either of the cases, you have to know how to film a functional and relevant video for your requirements. The second thing is to upload it for the users.
This blog will help you understand the necessities for successfully making and uploading a video. Before you go out and start with video production, here is the required know-how to do it correctly.
Video production basics
Before you are on the onset of specifics about video production, a piece of general knowledge about video production can be of help. What, according to you, is the most important step for social media filming?
Indeed, the first step is planning. Yes, it may seem obvious, but most people tend to skip this step! If there is no proper plan, the results can be disastrous. What can you have the correct plan? It is best to compile data, brainstorm, have a functional and effective script that works, and the most important thing is to have a budget before you even pick up the camera for your content!
Note that reducing high quality videos is essential to have the audience understand the meaning of your video. In all cases, planning will make your process easier and simpler.
What is your video production equipment?
You will find a ton of equipment required for making videos. Video production for social media marketing is not an easy task, yet it can be made simple with our tips. The three most important pieces for video production are a microphone, a lighting kit, and a camera.
A lighting kit may sound to you like something that can be skipped. But effective lighting is something which is very important. Interestingly, effective lighting separates professional videos from amateur ones. You must know that all the desktop Documentaries recommend using a camera light as an excellent way to compensate for unwanted shadows, of you are filming more part of video indoors! Indeed, to make it more effective, you can use a full three-point lighting kit.
Apart from that, the camera equipment can seem expensive if you are purchasing in a hurry. If you have a restricted budget, try switching to a good smartphone that has the capability of taking high-quality videos. Moreover, you should ensure you get high-quality videos or your content, so you should be using a tripod to stabilize your camera and effectively avoid the zoom feature of filming on your phone.
If that seems familiar to your case, your footage won’t look as good. Indeed, the straightaway thing to understand while producing videos for social media marketing is that if you are on for making a lot of videos and want the best quality, try exploring Desktop Documentaries. In this manner, you will be able to find the perfect camera for you.
So, it is done? The next thing is the microphone. It will not be wrong to say that your video won’t be good enough if you do not have the tool to capture pristine audio. If you go with the Desktop Documentaries, it recommends using a shotgun microphone. It would be great if you bring a shock mount. The shock mount will be able to turn your shotgun mic into a boom mic effectively. If you are planning to shoot a video outside, you should buy a windsock for the microphone.
This tool will help you block wind from interfering with the audio quality. If you are recording audio for different voice-over projects, you can use wireless or wired mics attached to the apparel of the host or the person talking. Indeed, this will undoubtedly, give you crisp audio that is easy to work with!
It would be best if you remembered that too much equipment to talk about could be confusing for you. So, apart from the necessary requirements, you can conduct your research to find the best fit for your video production on social media.
With that, let us now know about the specifics for social media platforms. Contextually, we have taken the most popular social media platforms for your effective understanding.
Social media video tips: Snapchat
Indeed, not to be forgotten, Snapchat is a fairly straightforward platform when it comes to posting social media videos and photos, right! It is completely fine to shoot horizontally or vertically, according to your requirements.
The videos can be of 10 seconds long and can be excellent to be used for targeting the younger generation. In the current scenario, Snapchat video production is a perfect opportunity that allows you to shoot from your phone. This gives the video an extra flair of personality. The best part is you do not have to spend too much time on this social media platform, as it does not receive as much engagement as the others. Indeed, other platforms have effectively eclipsed in their popularity.
The second thing to keep in mind while producing video content on Snapchat is that it offers a long-form adoption. But, if you want to invest in advertising greatly, you need to reach out to Snapchat to get all the details related to advertising. Here are some quick tips for you.
- The maximum size is 32 MB (1 GB for long-form ads)
- Accept video formats are .MOV and .MP4
- Recommended size is 1080p x 1920p (aspect ratio is 9:16)
- The video length should be 3 seconds to 10 seconds (there should not be long-form ads; minimum of 15 seconds)
Social media video tips: Facebook
Indeed, the most popular platform for posting videos is Facebook. Interestingly, Facebook video is consumed at a much higher rate as people now tend to watch at least 1 hour of Facebook videos every one week. Why?
Facebook offers a wide range of video options, including carousel posts, 360-degree videos, and also newsfeed videos. Filming for all these can effectively become quite tough and also complicated. However, if you have some special equipment for video production for social media marketing, things can be made simpler!
Here are some of the quick Facebook video production guidelines:
- The recommended video dimensions for Facebook video are-
- 1280p x 720p for landscape and portrait.
- 2:1 aspect ratio.
- You have to make sure that your video is no longer than 240 minutes.
- The frame rate for Facebook cannot exceed 30 FPS.
- The minimum width is 600p.
- The landscape aspect ratio is set at 16:9.
Social media video tips: LinkedIn
LinkedIn is still meant to be in the early stages of implementation, especially when it comes to video production for social media as such! That being said, undoubtedly, the social media platform is a popular one among the youth and also the professionals. Interestingly, 75% of the business executives say and believe that videos are something they would like to watch every week, at least one! Note that LinkedIn is one of the most professional social media platforms that is widely used by millions today.
Most of the time, you will find business-related video content to be the one streaming across the site; still, there are some others that can hold your attention. You should make sure that you are not posting any video over this social media platform which is not well polished.
You have to use the best equipment while you film the video and be to the point in your message. Redundancy should be avoided and should be crisp for the audience to watch! The video you shoot for LinkedIn should be to the point, quick, crisp, catchy, and precise for the target audience to relate and respond.
- The guidelines you may follow to achieve this are:
- Minimum file size: 75KB.
- Recommend file types: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4.
- The video max frame rate is 60 FPS.
- Maximum file size: 5GB.
- The minimum video length is 3 seconds, and the maximum video length is 10 minutes.
- Videos can be uploaded horizontally or vertically (do not upload them vertically unless you have no other options).
Social media video tips: Instagram
The younger generation loves this platform! Instagram can be used to share videos that are of any genre and also contains the best of the approaches for anyone to be visible on social media!
The only thing you should remember while shooting a video for Instagram is that it should be geared towards the younger generation. It is one of the platforms where you will be shooting vertically. The aspect ratio for Instagram is 4:5, while most of the video ratios found here are in 9:16 ratio!
Interestingly, Instagram has a feature called IGTV. It is an attempt by the company to attract more audiences to use the platform for video. These videos can be as long as 10 minutes and should be effectively formatted in the same way as YouTube.
The bottom line
Whether you are using the power of video production for YouTube, Instagram or LinkedIn, the approach remains the same. There should be clarity in your content, and the video should be made to the best of quality.
It is important to be visible on social media platforms, and for that, videos are just the best way to achieve the highest clicks for your content. Get the above guidelines to help you stream across the best of the audience for your ideas!